GHOSTING phenomenon
Employee Perspective
โI never heard back, pure silence”
โI applied through the job portal, showed โApplication Submitted’ no email, no call, nothing. Weeks passed.โ
โI even sent a follow-up, just asking if the role was still open. No reply. Silence.โ
โIt wasnโt about rejection I just wanted closure. Some acknowledgment.โ
I felt invisible, told my friends, โDonโt bother applying there they ghost candidates.โ
Employer Perspective
โWeโre too busy to reply to everyone.โ
โWe donโt have a recruitment team, replying takes too much time.โ
โIf they really want it, theyโll follow up, we only contact shortlisted ones, the rest no need lahโ
Here’s the thing when you GHOST applicants
Damage-Kill your employer brand
Top talents may never apply again – stay away
Rejected candidates become vocal critics on LinkedIn, on Glassdoor, everywhere
You lose out on future-fit candidates who just hope for a better timing / role fit
The Truth :
Candidate experience starts before theyโre hired.
Even if you donโt select them, how you treat candidates says a lot about your company culture.
What businesses can do improve candidate communication
1๏ธโฃ Set up an auto-response
Simple โThank you for applying, weโll contact shortlisted candidates within X daysโ is already respectful
2๏ธโฃ Give realistic timelines
If your hiring process takes 3 weeks, let them upfront, donโt leave them guessing
3๏ธโฃ Send a polite rejection
One-click email templates via JobStreet, LinkedIn, or Gmail can do this in bulk
4๏ธโฃ Communicate interview outcomes
Even a short WhatsApp message like โThanks for attending, weโve gone with another candidateโ makes a huge difference
5๏ธโฃ Leave the door open
Let strong but unsuccessful candidates know youโll keep them in view for future roles and mean it
Real Example
A firm I helped had 200+ applicants per job ad but never responded to non-shortlisted ones.
They didn’t have time + didn’t understand the repercussions.
Through time, applications declined, quality CVs dwindled.
Then we…
> Created a simple thank-you auto-reply, leverage HR Tech
> Schedule 30 minutes weekly to send out status updates & rejection emails
> Add kind message โPlease stay connected for future rolesโ
we created more goodwill, more referrals, better-quality applicants.
Final Thought
Not replying doesnโt just look unprofessional it looks disrespectful.
You donโt need a big HR team to treat people like people.
Simple process + HR Tech.
Because today’s rejected applicantย might be tomorrowโs best hire or even your future client.
I am Kevin Goh, Empowering People & Businesses | Building Modern HR for the Evolving Workplace
This article originally appeared on LinkedIn by Kevin Goh โ Director. You can read the full post here. Adapted and shared with permission.